B Luxe, Inc. v. B Luxe Aesthetics LLC et al. (18-cv-11988).

  • September 24, 2018

B. Luxe, a Medway hair salon, accuses Belmont 2019s B Luxe Aesthetics and Bianca Jacqueline Paraison of infringing its registered 201cB. LUXE 201d trademark in connection with hair and skin products and services. While the complaint does not clarify, it seems that Ms. Paraison is the owner of B Luxe Aesthetics. In addition to federal trademark and unfair competition claims, B. Luxe brings counts for state and common-law trademark infringement and unfair and deceptive trade practices under 93A.

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