BMW sued Brockton 2019s Dunbar Euro-Sports for infringing BMW 2019s registered 201croundel 201d trademark, which BMW has used since 1955 on automobiles and motorcycles. BMW licenses the mark to authorized dealerships for use in connection with the sale and service of BMW products. Dunbar was on such licensee, having been authorized in 1987 to sell and service BMW motorcycles. BMW asserts that Dunbar is using the roundel outside of the direction of BMW, apparently through the use of outdated and/or unauthorized signage, which hinders BMW 2019s ability to control the nature and quality of products and services provided under the mark. The complaint asserts breach of contract as well as trademark infringement, and seeks an order that Dunbar remove and destroy any BMW signage containing BMW marks, including the roundel. Oddly, the complaint does not specifically indicate how Dunbar 2019s use of the roundel is improper, and appears to assert that Dunbar 2019s dealership agreement remains in force.
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