ecobee, Inc. v. Lei (D. Mass. 21-cv-11070).

  • June 29, 2021

Ecobee filed another trademark infringement suit, this one against Zhou Lei, the alleged registrant of the domain  The site appears to be, but is not, a legitimate ecobee site that uses ecobee’s “ECOBEE” and “ECOBEE SMART THERMOSTAT” marks to direct viewers to third-party Amazon sites.  The offending site utilizes the same copy as ecobee’s legitimate site ( to further deceive potential customers.  Ecobee brings counts under the Anticybersquatting Consumer Protection Act as well as under the Lanham Act for false designation of origin and unfair competition.

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