Since 2010, plaintiff Ronald Lackey has owned and run a company under the names 201cSouth Shore Roofing 201d and 201cSouth Shore Roofing and Siding. 201d He filed a business certificate for 201cSouth Shore Roofing & Siding 201d in 2011 in Cohasset. He also owns the websites www.southshoreroofing.com and www.southshore roofers.com. In March, 2016, he filed for trademark registration on 201cSouth Shore Roofing. 201d At or around the same time, the defendant changed its corporate name from CS MASS LOGISTICS, INC. to 201cSouth Shore Roofing, Inc., 201d and it registered this name with the commonwealth of Massachusetts. Plaintiff 2019s application was placed on the Supplemental Register. Lackey alleges that he has lost business due to customer confusion regarding defendant 2019s business name, and asserts federal and state claims of trademark infringement, dilution (although no particular facts are pled to suggest that the mark is famous), violation of M.G.L. c. 93A, and violation of M.G. L. c. 110H 00a7 13, which prohibits the unauthorized counterfeiting of a Massachusetts-registered trademark (although the complaint does not specifically allege a Massachusetts registration). The case is before Magistrate Judge Boal.
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