Craig Smith Quoted in Massachusetts Lawyers Weekly Article on AI-Generated Reviews

“Study: Boston at top in list of firms with AI-created testimonials”

Partner Craig R. Smith was quoted in a recent article in Massachusetts Lawyers Weekly examining a dramatic uptick in AI-generated reviews of U.S. law firms. The article, titled “Study: Boston at top in list of firms with AI-created testimonials,” highlights a new study from “Originality.ai” showing that more than 58% of Boston law firm reviews in 2025 were likely AI-generated—the highest among major U.S. cities.

While the data raises concerns about ethics and transparency in legal marketing, Craig emphasized the serious risks law firms face when relying on non-authentic client testimonials:

“If you get identified as a law firm that is using AI-generated reviews, you are potentially putting yourself in the crosshairs of the attorney general or consumers that could take legal action against you.”

Read the full article at masslawyersweekly.com. [subscription required]