“Study: Boston at top in list of firms with AI-created testimonials”
Partner Craig R. Smith was quoted in a recent article in Massachusetts Lawyers Weekly examining a dramatic uptick in AI-generated reviews of U.S. law firms. The article, titled “Study: Boston at top in list of firms with AI-created testimonials,” highlights a new study from “Originality.ai” showing that more than 58% of Boston law firm reviews in 2025 were likely AI-generated—the highest among major U.S. cities.
While the data raises concerns about ethics and transparency in legal marketing, Craig emphasized the serious risks law firms face when relying on non-authentic client testimonials:
“If you get identified as a law firm that is using AI-generated reviews, you are potentially putting yourself in the crosshairs of the attorney general or consumers that could take legal action against you.”
Read the full article at masslawyersweekly.com. [subscription required]
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