Peter C. Lando
Lando & Anastasi (L&A) invited brand strategist and growth advisor Larry Gulko of Brand: New Day to lead an all-day retreat for a group of clients, centered around marketing, branding, and communications. Many have commented that the diversity and energy of the group facilitated conversations that got them thinking creatively about their company’s brand strategy.
“As strategic growth advisors,” Gulko shares, “we have an unending passion and commitment to help our clients drive brand leadership, customer affection, and business growth to the next level—and at a level we envision will reflect our clients’ determination to enhance brand equity, dominate their product category, and drive shareholder value.”
The retreat was designed to be an immersive experience that encourages open discussions in an enthusiastic, nonjudgmental forum. Gulko’s concept focuses on small-group collaborative brand building exercises that often result in bold, disruptive ideas and a new paradigm for strategic marketing success.
“L&A, as a firm, focuses on intellectual property law,” co-founding partner Peter Lando remarked, “but we believe we stand apart in looking for opportunities to add value for our clients in creative ways. The resounding positive feedback from those who attended the presentation has proven this approach to be worthwhile, and we will endeavor to provide other types of imaginative programming going forward.”
About Larry Gulko, Brand: New Day
Larry is a brand architect and strategist, executive coach, and growth advisor with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving and ever-changing business landscape.
Brand: New Day is a one-day company-focused brand building strategy retreat based on a proven concept, originally created in tandem with the Disney Institute, a well-respected producer of executive education and best practices programs.
About Lando & Anastasi, LLP
Lando & Anastasi, LLP partners with clients to protect their innovations through effective intellectual property strategies. This partnership complements an emphasis on creative and strategic solutions guided by a solid understanding of each client’s business imperatives. Well versed in a wide range of industries including life sciences, software, energy and green technologies, water and waste treatment, medical devices, chemical and electrical engineering, L&A attorneys counsel clients ranging from individuals to early-stage and venture-backed start-ups to small and large national and global corporations.
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